A Founder PM Journal

Why Your Best Products Will Be Built on Taste

There is a conversation happening more often in product circles these days, and it cuts through a lot of noise: What is taste in product?

24 hrs ago • 

Shweta Doshi

1

1

November 2025

The 6 Archetypes Every AI-Era Product Team Actually Needs

AI is rewriting the rules of product building.

Nov 9 • 

Shweta Doshi

5

1

1

October 2025

From Rote to Real: How AI Can Help Schools Teach Thinking, Not Memorization

As someone who builds AI products to help people learn and work better, I can’t help but wonder why we aren’t applying the same innovation to how our…

Oct 24 • 

Shweta Doshi

8

3

The Art of Moving Slowly

On time, patience, and the quiet rhythm that makes motion meaningful

Oct 4 • 

Shweta Doshi

4

1

1

July 2025

LLM Evals: The Foundation of Trust in AI Products

In the age of large language models (LLMs), it’s easy to get dazzled by what they can do.

Jul 13 • 

Shweta Doshi

4

June 2025

Why Are AI's Walled GardensHolding Us Back?

The Layer AI Forgot: Portable Memory

Jun 3 • 

Shweta Doshi

2

May 2025

Becoming..

Signs You Are Becoming a Real Product Leader

May 25 • 

Shweta Doshi

4

Building Agentic AI: From Features to Intelligent Systems

An enterprise tool recently launched a glowing AI assistant—only for users to ignore it completely.

May 4 • 

Shweta Doshi

1

March 2025

Stripping It Down: How First Principles Unlock Innovation

Every industry has its “rules.” The way things have always been done.

Mar 23 • 

Shweta Doshi

4

The Rise of Bloomrooms: Tech, Brand, and Profitability

Playbook of how this hospitality company cracked the code to affordable luxury

Mar 15 • 

Shweta Doshi

3

1

Leading Products in the AI Era: Staying Ahead When the Ground Shifts Every 60 Days

Leading a product in the age of AI means operating in constant uncertainty.

Mar 2 • 

Shweta Doshi

8

December 2024

The Product that trapped us in an infinite scroll

A Reflection on Instagram and Time

Dec 24, 2024 • 

Shweta Doshi

8

1